THE SCENARIO
There are few things more thrilling then pushing the gas pedal of the Ultimate Driving Machine all the way to the floor. So we were unbelievably excited when the BMW Car Club of America’s (BMW CCA) Puget Sound Chapter tapped Lavalobe to develop a new website, a track video and steward its social media efforts. The club’s priority was an increase in membership; they specifically wanted to attract younger members.
THE SOLUTION
Lavalobe developed a modern, SEO maximized website that appeals to younger car enthusiasts, making it easy for them to blog, tweet and share the website and its content with others. By crafting the site’s layout and design elements to highlight upcoming events, we were able to support their second goal of driving more people to club events. We further encouraged open communication through the forum, which lets club members interact with one another and gives potential new members a chance to join the discussion.
In addition to the website, Lavalobe’s experienced video production crew was asked to participate in a Track Day event and capture the excitement of the club and the passion of its members first hand for a featured track day video. Dynamic shots and forward-thinking filming allowed our team of production and post production professionals to create this fast paced, music-driven video to get members and car enthusiasts of every age excited about track events.
This innovative project showcases how our full line of new media marketing services achieves our client’s goals by creating an effective communication and media hub online (www.BMWPugetSound.com) and appeal to its members through engaging new media. With its new website, an active facebook page and YouTube channel, BMW CCA Puget Sound Region is sure to engage, excite and attract new members.
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