Mobile Apps - A Case Study
Posted on 16. Jan, 2010 by gernotk in Mobile, Mobile Apps, What's New
In the last several years, mobile devices such as the Apple iPhone, along with T-Mobile’s myTouch and Verizon’s Droid (both based on the Android platform), have become ubiquitous. As a form of communication, mobile media have a truly unique ability to deliver engaging, impactful, and interactive content to a highly targeted audience.
As a revenue-generating opportunity, mobile apps have their limits. There are hundreds of thousands to choose from; many designed and promoted by companies with tremendous budgets and resources.
However, as an adjunct to a marketing or advertising campaign, mobile apps can be a great way to reinforce messaging, enhance brand loyalty, and develop truly interactive relationships with your customers.
This case study will walk you through our experience with creating, developing, launching, and marketing our first mobile app, “WTF?!,” as well as provide insight to marketers looking to leverage mobile apps as part of a larger campaign. [Read more]
Please download the entire case study right here: Mobile Apps Case Study
