Dr. Koczarski Print Campaign
Posted on 04. May, 2010 by gernotk in Print
As the Lavalobe creative team began to develop Dr. K.’s social media campaign we set out to support and reinforce his brand message with a focused print and direct mail campaign. The new KALD website was launched in conjunction with a series of strategically placed, trackable advertisements in multiple local publications i.e., Seattle Magazine, Seattle Metropolitan and 425 Magazine.
The main feature was an 8-page spread in the October 2009 edition of Seattle Magazine, which announced the new website, introduced the readers to Dr Michael Koczarski and highlighted the wide variety of care andpremiere services at his practice.
Following the introductory spread we worked to maintain a consistent presence in the most highly circulated monthly publications. To view some of the in-print collateral for the KALD campaign, please click on the following thumbnails.
