Online Advertising

Executing efficient and effective online ad campaigns on search engines such as Google or through social media channels like Facebook, requires a special expertise. We’ve produced a myriad of successful online campaigns and have the technical know-how and strategic prowess to help you stretch your marketing dollar.

Search vs. Social

The two most common forms of online advertising are Search Engine Advertising and Social Media Advertising. Both are powerful ways to reach your audience, but each has unique advantages that, when paired with a specific strategy, will maximize your marketing efforts.

Online	Advertising on Search Engines	Advertising on Social Networks
Benefits	People are exposed to ads based on what they are already searching for and are generally further along in the purchase process Keyword targeting drives highly relevant traffic to your site Scalable targeting options increase relevant impressions Ads can appear in search results and on highly relevant websites Multiple ad formats including, text, banner, video and audio	People are exposed to ads based on their interests and associations Targeting lets you hone in on your ideal customer Ads appear in a unique social context and can be easily shared Engage your target audience and create lasting relationships with social media pages and profiles Ads generally include a picture and can also be in video format
Strategies	Promote a specific call to action (sign up, purchase, call now)	Build brand awareness by creating meaningful interactions though social media Advertise educational (non self-promotional) content

Converting clicks into customers

At Lavalobe we work closely with you to develop specific goals so you end up with more impressions, more conversions and more customers from your online efforts.

When someone clicks on your ad, we take them to a landing page with the information they’re looking for, along with a form the prospect can fill out and submit right then and there. We’ll take into account the results you want, and craft unique, relevant content along with a compelling call to action – all to help each click count for more.Unlike most pay-per-click (PPC) management companies, we support and track the entire lead generation process to ensure clicks turn into qualified leads.

When someone clicks on your ad, they are taken to a content rich, SEO optimized landing page, which has all the information they’re looking for, and most importantly, a form or purchase option that they can fill out and submit right then and there.

Remarketing Campaigns

While some prospects will become leads or customers right on the spot, some will click away from your site without taking action. At Lavalobe, we can help you capitalize on their initial interest and increase the likelihood that these prospects take action in the future with a remarketing campaign. These special campaigns target prospects that have previously visited your website or landing pages, through online advertising, but have not become leads or customers. Remarketing campaigns increase the number of impressions your ads receive from this group of prospects that have shown interest in your product and are likely nearing a decision.

Pricing

	Ad Management only	Full-service Online Advertising
Tasks	Campaign Setup* Continuous Campaign Maintenance	Campaign Setup* Continuous Campaign Maintenance Design of Landing Page Template Development of Landing Pages
Pricing	Campaign Setup Fee: $1,500 +20% of monthly ad purchase	Campaign Setup Fee: $3,500 +20% of monthly ad purchase
Min. Ad Purchase	$1,500/mo. (3 months minimum)	$2,500/mo. (6 months minimum)
Ideal for	E-commerce, Event Promotions, Special Offers	Lead generation for B2C businesses

*In order for us to accurately monitor and track keyword performance, we might need to install tracking codes on your landing pages.

Included Services

Initial consultation to set specific and measurable goals and answer questions
Account set up
Professional ad design, development, creation and testing for text, graphic, audio and video ads
Keyword research and optimization
Highly relevant, SEO optimized landing pages, that are easy to navigate
Customized and automated bidding support to ensure the highest placements
Continuous analysis and improvement of ad copy, keywords, search terms, impressions, click-through rates, and landing pages
Monthly performance reports customized to fit your goals, which truly show you how your ads are impacting your bottom line