Our clients deserve to know what campaigns work, and what campaigns need to be adjusted. It wouldn’t be very nice if we kept that information to ourselves. At Lavalobe, we measure all of our marketing and advertising efforts for their return. The result: our clients spend their marketing dollars wisely, their marketing efforts always improve, and they become more successful.
Performance tracking for advertising and marketing campaigns includes:
- Call Tracking
- Monitor and determine how, when and where new customers make contact, allowing for detailed reviews on what customers want and respond to via call recording
- Landing Pages
- Capture contact information and track which marketing vehicles are acquisition leaders
- Online Ad Performance
- Evaluate specific messaging for keyword analysis and ad performance for maximum ROI
- Full Website Analytics
- Calculate various elements including visitor numbers, unique page views, most visited pages, traffic sources and search terms to better understand how your website is being used by current and potential customers
- Social Media Evaluation
- Track usage and response for improved communication and exposure within social networks
- Responding to customer/follower inquiries through social media channels
- 24 hour rapid response and reputation management
By combining these analytics we are able to determine what campaigns and approaches are most effective for each of our clients, therefore maximizing their marketing efforts.