LAVALOBE

HTML5 Multi-Platform Video Preview

gernotk — Sat, 05 Jun 2010 23:26:59 +0000

With so much talk about HTML5 and the war between Apple & Adobe raging on, we decided to test ourselves if HTML5 is ready for prime time, yet. What we discovered is that there are still many discrepancies between browsers regarding what video file formats they support and how the playback looks. H264, which is supported by Chrome and Safari (and will also be supported by Internet Explorer 9) seems to deliver the biggest bang for the buck.

To view high-res, iPad optimized, video click here.

Two of its main advantages over ogv video files are video playback hardware acceleration and a proven high-quality video compression. Don’t take our word for it. See it for yourself by watching our 3D demo reel in HTML5 below.

Note: This page is optimized to play video on all mobile devices (iPhone, Android, iPads, etc.) and in the most compatible HTML5 standard. HTML5 video playback is only support if you use of the latest browser versions from Safari, Chrome, Firefox, Internet Explorer 9 beta and Opera. If you are using a browser that doesn’t support HTML5, yet, this page currently forces a third party flash video player.

Could not use HTML 5 or Flash for playback. You can download the file as MPEG4/H.264 or Ogg Theora file.

Facebook and Google Advertising

gernotk — Wed, 02 Jun 2010 18:56:01 +0000

Launching ad campaigns on Google or Facebook seems simple enough. But doing it effectively – and cost-efficiently - requires special expertise. At Lavalobe, we’ve produced many successful online campaigns, and we have the technical know-how and marketing prowess that can help you get the most for your marketing dollar.

Due to overwhelming customer demand, Lavalobe now offers Google AdWords and Facebook advertising management as a standalone service. Of course, we will also continue to offer it as part of our full-service social media marketing package.

Converting clicks into customers

Unlike most pay-per-click (PPC) management companies, we follow and support the entire lead generation process to help ensure ad clicks turn into qualified leads.

Click here for pricing and to schedule a FREE consultation.

When someone clicks on your ad, we take them to a landing page with the information they’re looking for, along with a form the prospect can fill out and submit right then and there. We’ll take into account the results you want, and craft unique, relevant content along with a compelling call to action – all to help each click count for more.

Included Services

Keyword research
Professional ad design and copywriting
Keyword optimization, additions, and deletions
Adjustments to keyword bids
Continuous testing of different ad copy and analysis of click-through rates
Continuous evaluation and improvement of landing pages>
“Quality Score” optimization for Google AdWords
Monthly performance reports

For more information regarding, including pricing, and to schedule a free consultation click here orgive us a call at 206.792.5129.

DateCheck Baggage Contest & Promotions

gernotk — Tue, 25 May 2010 22:59:20 +0000

Following the great success of the first DateCheck contest , Intelius became a main corporate sponsor of the new hit dating show Baggage on GSN hosted by none other than the legendary Jerry Springer. Lavalobe immediately began working to promote DateCheck, as well as the show itself, via a focused social media campaign.

The promotion included the following elements:

A Facebook Contest supported by Facebook Ads to drive awareness and encourage video entries
A website
Other promotional items
- Banners
- Promo Video
An elevator graphic (for broadcast) to promote Datecheck by Intelius as the main sponsor.

The two grand prizes (there will be one male and one female winner) include:

roundtrip airfare to and from Los Angeles, California, two nights’ hotel accommodations and $200 to cover transportation to and from the GSN studios
an opportunity to audition to be a contestant on a GSN show
a visit to the set of GSN Live
an opportunity to meet GSN Live talent
an autographed picture of Jerry Springer

If you would like to enter, hurry, as the submission period ends on June 12th, 2010.

Dr. Koczarski Print Campaign

gernotk — Tue, 04 May 2010 20:46:18 +0000

As the Lavalobe creative team began to develop Dr. K.’s social media campaign we set out to support and reinforce his brand message with a focused print and direct mail campaign. The new KALD website was launched in conjunction with a series of strategically placed, trackable advertisements in multiple local publications i.e., Seattle Magazine, Seattle Metropolitan and 425 Magazine.

The main feature was an 8-page spread in the October 2009 edition of Seattle Magazine, which announced the new website, introduced the readers to Dr Michael Koczarski and highlighted the wide variety of care andpremiere services at his practice.

Following the introductory spread we worked to maintain a consistent presence in the most highly circulated monthly publications. To view some of the in-print collateral for the KALD campaign, please click on the following thumbnails.

[View with PicLens]

Dr. Koczarski Educational Video Series

gernotk — Fri, 23 Apr 2010 21:41:43 +0000

The educational video series was a key component of our Social Media Strategy for Koczarski Aesthetic and Laser Dentistry. In it, we depict a broad range of subjects, ranging from Basics of Dental Care to what you must/should/could do at a certain age, as well as exclusive cosmetic procedures like Veneers, Crowns & Invisalign.

All videos are hosted on YouTube and embedded throughout Dr. K’s website, most notably on Dr. K’s blog @ www.nwsmiles.com/video-series. New videos were released on a monthly basis along with announcements via E-newsletters to Dr. K’s patients.

But take a look yourself by watching the videos below(clicking on the thumbnails below the main video will load the corresponding video in the main player.).

The DateCheck $1,000 Dream Date Contest

gernotk — Sat, 10 Apr 2010 22:07:39 +0000

In order to promote DateCheck, a new mobile app from Intelius that helps daters to Look Up before They Hook Up, we launched a contest on facebook to engage the users and introduce the product to the online community. We consider active online users to be the early adopters for this product and we wanted to reach them first.

The recentely completed $1,000 DateCheck Dream Date Contest on facebook was a big success. Once the contest was launched it was promoted on various social media channels, including YouTube, Twitter and Digg. However, to really kick-start awareness we also launched a focused ad campaign on facebook.

In order to create the lowest possible barrier of entry we also decided to offer both, an essay-based contest, as well as a video contest. And since video submissions are such a powerful marketing medium, we wanted to award two main prizes to the video contest winners and one main prize to the essay contest winner. Both contests ran simultaneously and featured two rounds:

Round 1: submission round, after which judges selected the top 8 male and top 8 female finalists (in both contests).
Round 2 was entirely controlled by the users. Finalists requested their friends to vote for them on facebook. This drove additional awareness about the product (& and the contest, of course) among facebook users.

Take a peek at the video finalists submissions right here:

Cross-promotional items included prizes from Seattle Chocolate, as well as MatchMatrix.

To view the winner announcement of the DateCheck $1,000 Dream Date Contest please go here.

SousVide Supreme 3D Product Demonstration

gernotk — Wed, 10 Mar 2010 18:36:51 +0000

The SousVide Supreme advertising and post-production team were looking to enhance the television commercial with a 3D Product Demonstration. The goal was to clearly illustrate the advanced technologies of the world’s first water oven designed specifically to bring the gourmet sous vide cooking method into home kitchens. 425 Postproduction, who oversaw the production and post-production process, turned to Lavalobe for 3D Animation services.

Or, take a look at the entire spot which was produced and mated in 1080p HD and then down-converted to SD letterbox for broadcast and branding purposes.

Professional and eye-catching 3D Animations

gernotk — Mon, 22 Feb 2010 04:16:17 +0000

We create professional 3D product demonstrations with efficiency. From product launches and trade shows to marketing and advertising videos, we bring your product to life and make sure it LOOKS GREAT, no matter where your audience sees it. But don’t take our word for it and take a look at our 2010 3D Animaton Reel and we’ll show you what we mean!

COMMERCIAL PRODUCTS

We create commercial product demos with efficiency for a
variety of applications:

Retail products
Service Demonstrations
Virtual Prototyping

MEDICAL ANIMATION

Our medical animations are invaluable assets for sales and device training, marketing efforts and investor presentations.

Bio Tech
Medical Device
Pharmaceutical

ARCHITECTURE & PREVIZ

We provide architectural renderings from stylized illustrations to realistic renders:

Building Previsualization
Fly-through animations
Integration into surrounding areas

CORPORATE BRANDING

Lavalobe can take your brand and transform it into the third dimension:

3D Logos
Brand Identity
Virtual Brand Development

Arstasis Medical Procedure Animation

gernotk — Wed, 20 Jan 2010 10:00:32 +0000

Arstasis contacted Lavalobe with a challenging 3D medical product demonstration and procedure animation project in order to present to doctors and investors. We started by developing storyboards and pre-visualization of the procedure itself and worked closely with the experts during the animation production in order to create the best possible demonstration. We used highly detailed CAD drawings in order to build each virtual device accurately and rigged them for optimized functionality and animatable parameters. Upon completion we output video files for multiple devices, starting from DVDs, HD & SD QuickTime videos and Windows Media Files, to cell phone optimized digital media for Blackberrys, iPhones and Windows Mobile. Lavalobe also designed accompanying print materials to insure that Arstasis was ready for any presentation, tradeshow or event.

Mobile Apps - A Case Study

gernotk — Sat, 16 Jan 2010 22:51:23 +0000

In the last several years, mobile devices such as the Apple iPhone, along with T-Mobile’s myTouch and Verizon’s Droid (both based on the Android platform), have become ubiquitous. As a form of communication, mobile media have a truly unique ability to deliver engaging, impactful, and interactive content to a highly targeted audience.

As a revenue-generating opportunity, mobile apps have their limits. There are hundreds of thousands to choose from; many designed and promoted by companies with tremendous budgets and resources.

However, as an adjunct to a marketing or advertising campaign, mobile apps can be a great way to reinforce messaging, enhance brand loyalty, and develop truly interactive relationships with your customers.

This case study will walk you through our experience with creating, developing, launching, and marketing our first mobile app, “WTF?!,” as well as provide insight to marketers looking to leverage mobile apps as part of a larger campaign. [Read more]

Please download the entire case study right here: Mobile Apps Case Study