With the number of online purchases increasing year after year and the amount of people conducting online research before they buy at nearly 80%, it’s vital that you have a strategy to meet customers where they are making their decisions: online.

Producing online & mobile ads for all devices

Online advertising reaches your customers while they are actively looking to purchase products just like yours. Whether you’re a retailer or a service provider, you can target your ideal customers and get relevant ads in front of them at the exact moment of purchase.

This medium is far cheaper than traditional media such as print or radio, and exponentially more flexible. You can choose this channel for a single campaign or use it to focus on long term advertising initiatives such as branding and product awareness.

And you only pay for ads that your customers see.

Online ads also provide a broad reach and help you meet customers wherever they are. You can advertise on popular social media sites like Facebook, on search engines such as Google, and on thousands of websites available through partner networks. Your ads can also be presented in a variety formats such as text, image, audio or video.

Online advertising is fueled by real time reporting features that let you immediately respond to customer data and trends in your business. These features also help you track sales and refine ads for an even greater impact, enabling you to maintain control of your spend at all times.

At Lavalobe we are proud to offer the experienced account management and expert creative insight you need to differentiate your brand or product in the marketplace. As a Google Certified Partner Company, we also offer you an exceptional advantage on one of the most popular online ad platforms, Google Ad Words.

Start meeting your customers exactly where they are making purchasing decisions. For more information on our services and for our rate card, please click here or contact us at 206.792.5129 for a free consultation.

We look forward to working with you.

Here at Lavalobe, we’ve put another exciting, challenging, and, of course, creative year behind us. We were fortunate enough to collaborate with a diverse set of outstanding clients who trusted us to deliver superlative work for them. Our agency continues to build a staff of experts across many creative and marketing disciplines – taking on people who bring passion, ingenuity and a strong work ethic to Lavalobe.

Looking at the new opportunities that are in store for 2012 we know that this year will be one of growth and innovation as we continue to raise the creative bar. We especially look forward to strengthening relationships with our existing clients, and forging lasting partnerships with new ones.

Lavalobe wishes you a happy, healthy holiday season and a prosperous 2012!

Right now your competition is targeting your market with hundreds, perhaps thousands, of online marketing videos. With the increasing ease of social media sharing and mobile devices, their reach is broader than ever. Flooded with content, your customers are constantly filtering the marketing messages they receive. In order to remain competitive, you have to go a step beyond simply making and posting another video, you have to create quality and engaging content that seamlessly integrates your brand’s message with the style and creativity that keeps those precious eyes glued to the screen. At Lavalobe, we create media worth sharing and viewing.

Pre-Production

Every Lavalobe project begins with strategic collaboration between our award winning production and creative departments. This unique starting point lets us build a solid foundation for the concept and design that will set your finished product apart from the rest. During this initial collaboration, we also identify the team of account and production professionals that will see your project to completion and customize an equipment package that ensures maximum efficiency and flexibility throughout the process. From this initial collaboration our production staff, which includes, videographers, 3D and 2D designers and audio engineers, rigorously test style and design elements to ensure Lavalobe creates the effective marketing tool you’re looking for.

Production

With the team assembled and the design elements refined, the project flows directly into production. At Lavalobe we prefer to work in an all digital environment with industry leading tools such as Cannon’s 7D and 5D Mark II cameras, as well as the Panasonic AF 100. And depending on scope and scale, we will also bring in heavyweight gear like the ARRIAlexa, which can give your video true Hollywood blockbuster quality.

With the right equipment selected for the job, our production staff builds your video on the foundation formed in pre-production, creating a unique forward thinking approach that yields dynamite results in post. During the shoot, expert account management paired with Lavalobe’s all digital workflow makes spot reviews and client approval incredibly easy, giving you unparalleled access to your projects at all times.

Post Production (and delivery)

As production wraps up, Lavalobe’s all digital environment makes the transition to post production a snap. Once in our full HD finishing suite, our post-production team will take advantage of the forward-thinking filming and maximize the output for incredible results. To ensure client satisfaction, we offer first class client review capabilities, featuring full 1080i resolution and Dolby 5.1 surround sound. Our ability to make edits on the fly, during review sessions, allows you to interact with your project in real-time. All Lavalobe projects are finalized with the utmost care and attention to detail, including specialized mastering and sweetening from highly qualified audio engineers. We also offer access to original composers for exclusive music, crafted to match your message precisely.

Once finished, we will deliver your project to your exact specifications including: optimization for web, 720p and HD broadcast formats and DVD authoring as well as Blue-ray. All finished projects are taken a step further and checked for perfect playback on multiple web browsers, mobile devices, tablet computers such as the iPad, and media extenders like AppleTV and GoogleTV. Lavalobe also offers full service marketing solutions such as web development, social media management and integration, and print and brand design, that can reinforce your message while maximizing your finished project’s impact and creating lasting impressions with your current and future customers and clients.

Get Started Now

Lavalobe’s expert personnel and professional tools can help your brand message thrive, truly linking your brand to your audience. Begin building your powerful new media marketing tool by speaking with a Lavalobe account manager directly at 206.792.5129.

Why Facebook, Twitter, You Tube and others have become the essential, and ultimately most relevant, marketing platform.

There should be no need to define Social Media. It’s difficult to find anyone who is NOT on Facebook or watched a video on You Tube. If you have internet access, you should know social media. If you do not have a Facebook page, I’m hoping you at least know what it is (or you wouldn’t be reading this article).

There is no doubting the prolific use and importance of Social Media today. Just to put a few things in perspective, here are some stats:

• Facebook just surpassed 750 million users in July of 2011.
• LinkedIn is in the neighborhood of 100+ million members.
• YouTube has around 70 million unique visits per month.
• Twitter is estimated to have over 100+ million users (and growing).

This is not mentioning the recent up-swing of Digg, Reddit, Stumbleupon, and the professional channel of LinkedIn.

Now we all know how big Social Media is today, and it’s great for staying in contact with friends and family. But what is Social Media Marketing? And how can Facebook & YouTube help your business?

In its most basic definition, Social Media Marketing is the promotion of your business through online media channels such as Facebook, Twitter, LinkedIn, You Tube, etc. We are not talking about paying for advertising on these channels. When Social Media is utilized to its full potential, you can generate a dynamic marketing campaign at a very cost-effective rate. I’m sure you have already posted a few comments to your friends about your business and to “please refer anyone that might be interested” in your services or products. This is a basic form of advertising, and can be somewhat effective given the volume of your connections.

Of course, notifying your friends is not a lasting marketing tactic to keep you in business. So you then look at traditional advertising such as newspaper ads, direct mail campaigns, maybe even a radio or TV spot. For most small & medium sized businesses, these forms of traditional advertising provide too little return of their investment. Every day we hear of another newspaper that has stopped publishing, E-mail marketing and AdWords are replacing direct mail, and television spots are not as effective as they used to be to reach your audience. This is not to mention the high expense to launch such campaigns.

In this age of business, everything goes through your website. If a customer cannot find you on the web, they will not find you at all. When in need of the services or products that your business provides, a potential customer will usually conduct a search on Google (or other search engines). And if your website is not on the first page of results you have just lost that lead. On a web search, the organic ranking of your website is in direct relation to the relevance and respectability of your business. Think about it this way: You wouldn’t click through 4-5 pages on a Google search to find what you need, would you? If the first few options show you what you are looking for, and those businesses have several customers to vouch for their services, you are more likely to trust them as well. So you give them a call and give them your business.

So here is the million dollar question:

How can I effectively launch a Social Media Marketing campaign that will provide me with recommendations from customers, turn fans into brand ambassadors and get my website to the top of the search results?

This is where Lavalobe comes in. But before I explain how we can help, let’s first look at how search engines, like Google, work:

Google Bots (that’s what Google calls programs that continuously search the web for new and updated websites) search each website for relevant keywords, meta-tags and dynamic linking, within itself, as well as incoming and outgoing links. The name of a page, the headline and the content all play crucial factors in determining a website’s relevance. With the growth of Social Media, Google also pays more and more attention to those platforms, to continuously evaluate if the information is indeed what people are searching for on Google.com.

So, if you are spending your entire marketing budget only on traditional advertising and are not seeing the results you want, it’s no surprise. I’m not saying that you are throwing your money away, but it is more important than ever to spread your core value proposition through as many channels as possible, and that should actually start with, and not just include, social media and a website.

How Lavalobe will work for your business: our process.

• Evaluate your current marketing efforts and position in the online space
• Research your particular space and immediate competition. What works and what doesn’t work

At Lavalobe we partner with our clients to create and execute Social Media campaigns to drive relevant traffic to your website. We work with you to create the content for a Facebook page dedicated to your business, post updates, promotions & discounts, Twitter feeds, and You Tube videos to generate more buzz about your business. And generally, it all starts with a brand-new search engine optimized website that becomes the hub for all your social media campaigns. As we execute your campaign, we will show you summarized monthly performance results that outlines pageviews, social engagements, and interactions with media. This allows you to measure the effectiveness of your marketing campaign, and know exactly who is looking at your business – whether they contact you or not. When executed correctly, you will see your organic page ranking rapidly climb to the top. This ultimately drives more traffic to your website, establishes you/your business as a trustworthy resource, and you generate more business.

The more people know about your business, the more they will talk about it, buy from you, and then refer your business to others. It’s your original advertising tactic of “word of mouth,” it’s just potentially millions of mouths! And Lavalobe makes sure that it’s as easy as possible to share information.

The other great feature is how cost-effective a Social Media Marketing campaign can be. An average advertising campaign that includes print ads, mail ads, website, and online ad words (not including radio & TV) will cost around 5 times more per customer than a Social Media Marketing campaign. And your results are now measureable!

Social Media Marketing has already taken flight, but it is just beginning to climb. Research has shown that social media marketing is expecting a huge increase in 2009 – 2010 (according to Forrester Research). I said it before and I’ll say it again: traditional advertising is dead (or at least slowly dying). If you are not prepared for marketing in the 21st century, then you need to call us today. As long as your website is sitting in the distant pages of an online search, you are losing valuable business. The sooner you get started on a Social Media Marketing campaign, the sooner you will see your company at the top of the page. You will not believe how quickly your client base will grow!

We want to help! Social Media has changed the way we communicate, network, and conduct business. This is the New Media era and we are the New Media Agency. Stop your traditional advertising campaign, and call Lavalobe today.