Archive for 'Advertising & Social Media'
SousVide Supreme 3D Product Demonstration
Posted on 10. Mar, 2010 by gernotk.
The SousVide Supreme advertising and post-production team were looking to enhance the television commercial with a 3D Product Demonstration. The goal was to clearly illustrate the advanced technologies of the world’s first water oven designed specifically to bring the gourmet sous vide cooking method into home kitchens. 425 Postproduction, who oversaw the production and post-production [...]
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Mobile Apps - A Case Study
Posted on 16. Jan, 2010 by gernotk.
In the last several years, mobile devices such as the Apple iPhone, along with T-Mobile’s myTouch and Verizon’s Droid (both based on the Android platform), have become ubiquitous. As a form of communication, mobile media have a truly unique ability to deliver engaging, impactful, and interactive content to a highly targeted audience.
As a revenue-generating opportunity, [...]
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TWM (Tiger Woods Mania) Viral Video for Intelius
Posted on 14. Dec, 2009 by gernotk.
Intelius, Inc. called on Lavalobe once again to produce a short video that is the center piece of a social media marketing campaign at http://go.intelius.com. The video was shot in the style of the popular TV show “The Office” and humorously depicts an internal company meeting on how Intelius products could have helped Elin, Tiger [...]
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WTF?! ads on AdMob
Posted on 20. Oct, 2009 by gernotk.
Since WTF?! is now available in the Apple App Store we decided to promote it with some AdMob ads. We produced a series of ads to measure the individual performance and make adjustments based on the CTR and conversion rate. Which one is your favorite?
To download WTF?! for your iPhone and iPod Touch click here.
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Social Media: Time to Join the Party
Posted on 12. Aug, 2009 by gernotk.
Why Facebook, Twitter, You Tube and others have become the essential, and ultimately most relevant, marketing platform.
There should be no need to define Social Media. It’s difficult to find anyone who is NOT on Facebook or MySpace, or watched a video on You Tube. If you have internet access, you should know social media. If [...]
