Archive by Author
HTML5 Multi-Platform Video Preview
Posted on 05. Jun, 2010 by gernotk.
With so much talk about HTML5 and the war between Apple & Adobe raging on, we decided to test ourselves if HTML5 is ready for prime time, yet. What we discovered is that there are still many discrepancies between browsers regarding what video file formats they support and how the playback looks. H264, which [...]
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Facebook and Google Advertising
Posted on 02. Jun, 2010 by gernotk.
Launching ad campaigns on Google or Facebook seems simple enough. But doing it effectively – and cost-efficiently - requires special expertise. At Lavalobe, we’ve produced many successful online campaigns, and we have the technical know-how and marketing prowess that can help you get the most for your marketing dollar.
Due to overwhelming customer demand, Lavalobe now [...]
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DateCheck Baggage Contest & Promotions
Posted on 25. May, 2010 by gernotk.
Following the great success of the first DateCheck contest , Intelius became a main corporate sponsor of the new hit dating show Baggage on GSN hosted by none other than the legendary Jerry Springer. Lavalobe immediately began working to promote DateCheck, as well as the show itself, via a focused social media campaign.
The promotion included the following elements:
A Facebook [...]
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Dr. Koczarski Print Campaign
Posted on 04. May, 2010 by gernotk.
As the Lavalobe creative team began to develop Dr. K.’s social media campaign we set out to support and reinforce his brand message with a focused print and direct mail campaign. The new KALD website was launched in conjunction with a series of strategically placed, trackable advertisements in multiple local publications i.e., Seattle Magazine, Seattle Metropolitan and 425 Magazine.
The main feature was an [...]
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Dr. Koczarski Educational Video Series
Posted on 23. Apr, 2010 by gernotk.
The educational video series was a key component of our Social Media Strategy for Koczarski Aesthetic and Laser Dentistry. In it, we depict a broad range of subjects, ranging from Basics of Dental Care to what you must/should/could do at a certain age, as well as exclusive cosmetic procedures like Veneers, Crowns & Invisalign.
All videos [...]
