What does your online presence say about you?
Posted by gernotk.
Now, more than ever, first impressions are made online. If your Web site, videos, or social media efforts don't engage and inform your customers, they'll move on. After all, the competition is just a click away.
Online presence matters. Planned wisely and executed flawlessly, it can be the single most effective element of a successful business. According to 2009 Internet usage statistics, almost 75 percent of consumers conduct online research before making a purchasing decision. If you're like most companies, you already have a Web site, blog, or social media account. But most companies are not in the business of maintaining your online properties. And if they get stale, so does your image.
This is where Lavalobe can help. We're in the business of helping companies put their best digital foot forward.
Most recent work
With so much talk about HTML5 and the war between Apple & Adobe raging on, we decided to test ourselves if HTML5 is ready for prime time, yet. What we discovered is that there are still many discrepancies between browsers regarding what video file formats they support and how the playback looks. H264, which [...]
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Launching ad campaigns on Google or Facebook seems simple enough. But doing it effectively – and cost-efficiently - requires special expertise. At Lavalobe, we’ve produced many successful online campaigns, and we have the technical know-how and marketing prowess that can help you get the most for your marketing dollar.
Due to overwhelming customer demand, Lavalobe now [...]
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Following the great success of the first DateCheck contest , Intelius became a main corporate sponsor of the new hit dating show Baggage on GSN hosted by none other than the legendary Jerry Springer. Lavalobe immediately began working to promote DateCheck, as well as the show itself, via a focused social media campaign.
The promotion included the following elements:
A Facebook [...]
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As the Lavalobe creative team began to develop Dr. K.’s social media campaign we set out to support and reinforce his brand message with a focused print and direct mail campaign. The new KALD website was launched in conjunction with a series of strategically placed, trackable advertisements in multiple local publications i.e., Seattle Magazine, Seattle Metropolitan and 425 Magazine.
The main feature was an [...]
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The educational video series was a key component of our Social Media Strategy for Koczarski Aesthetic and Laser Dentistry. In it, we depict a broad range of subjects, ranging from Basics of Dental Care to what you must/should/could do at a certain age, as well as exclusive cosmetic procedures like Veneers, Crowns & Invisalign.
All videos [...]
